1. Whenever you find yourself on the side of the majority, it is time to pause and reflect.
2. Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
3. No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
4. A budget tells us what we can't afford, but it doesn't keep us from buying it.
5. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
6. It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.
7. The superior man understands what is right; the inferior man understands what will sell.
8. It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.
9. All lasting business is built on friendship.
10. There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.